In Australia and specifically in Perth, there are only 3 search engines that matter the most
Though there are many Australia specific search engines, their value and usage are limited. Like everybody else, Australians mostly use Google, though there are cases where Web Wombat a local search engine is used, which sometimes is a good idea for a local business. Search engines with a focus on a nation can be a better option in case your business is geographically constrained.
An important goal of Search Engine Optimization (SEO) is making your website easy for both users and search engine robots to understand. Although search engines have become increasingly sophisticated, they still can’t see and understand a web page the same way a human can. SEO helps these engines figure out what each page is about, and how it may be useful for users.
In fact, many companies are making a commitment to invest in developing a robust SEO optimized website that is search engine friendly, given the fact that these search engines are continuously improving their algorithms over time.
So, here is a list of explanations why your organization should invest in organic SEO:
Cost Effective: Studies have revealed that companies using SEO Perth has a better ROI than traditional forms of marketing like TV and print ads. SEO in many ways will remain a bedrock of your organization’s online presence.
Search engines grab more market share: According to surveys, more than 80% of customers look for reviews online before deciding to purchase a particular product or service and this trend is only going to increase. And if you want customers to find you online you will have to work on your SEO as without an organic SEO, you risk losing business to your competitors.
Provides credibility to your business: Customers make a note of the rankings for the terms they enter in Google and other search engines when they look for information online. The higher your rank is in search engines, the better your chances are of making a good impression, this ranking is basically a vote of confidence. You may not realize it, but a high search rank makes you more credible in the eyes of customers.
Generate business traffic: High inbound traffic increases your chances of making more sales. However, you still have to make a real effort to sell your products once potential customers reach your website.
Your competitors are using it: Last but not the least, your competitors are most probably already using SEO services. If your competitor is employing a marketing strategy that you are not, there is a big chance that you are losing customers to your competitor.
Investing in SEO, and making it a key component of your marketing strategy, is now more important than ever. Building organic keywords and generating inbound traffic through SEO remains one of the most effective tactics for any organization looking to create brand awareness and online presence.
Do you have an effective SEO strategy for your business? If not, then get in touch with an SEO expert at Envisioned IT to get an SEO plan in place and stop losing customers to your competitors. Envisioned IT provides SEO Perth, so if you are a Perth based company contact Envisioned IT now!